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AI Insights · Timothy · September 2025

Top Free-to-Play Games in Central America: Q3 2025

Discover the performance trends of the top free-to-play games on a unified platform in Central America during Q3 2025, with insights from Sensor Tower.

Top Free-to-Play Games in Central America: Q3 2025

In the third quarter of 2025, the top free-to-play games in Central America showcased varying trends in downloads, revenue, and active users. Here's a closer look at their performance, with data provided by Sensor Tower.

Free Fire x NARUTO SHIPPUDEN from GARENA INTERNATIONAL saw a fluctuating revenue trend, starting at around $2.9M and dipping to $1.8M by the end of September. Weekly downloads began strong at 327K, peaking mid-July at 370K, before stabilizing around 247K. Active users initially were at 12.8M, with a noticeable decline to 10.5M, before a slight recovery to 11.9M.

Roblox by Roblox Corporation experienced consistent revenue growth, starting at $769K and peaking at $1.8M in mid-September. Downloads remained robust, fluctuating between 490K and 605K. Active users steadily increased from 18.7M to a peak of 25.5M before settling at 22.9M.

Call of Duty®: Mobile from Activision Publishing faced a downward trend in revenue, beginning at $867K and decreasing to $628K. Downloads showed minor fluctuations, maintaining an average of around 110K. Active users remained relatively stable, ranging from 2.4M to 2.1M.

Candy Crush Saga by King saw a gradual increase in revenue, reaching $456K in early August before declining to $344K. Downloads were consistent, averaging 115K, with active users peaking at 1.4M before a slight drop to 1.3M.

Coin Master from Moon Active experienced a stable revenue trend, with a peak at $315K in late August. Downloads remained low but steady, around 11K to 16K, while active users showed growth, peaking at 180K before declining to 122K.

These trends highlight the dynamic nature of the gaming industry in Central America, with each game exhibiting unique patterns in user engagement and revenue. For more detailed insights, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: September 2025